Sought to differentiate the hotel with a unique guest experience.

Needed to expand revenue streams.

Aimed to establish a collaborative partnership with the Alphonse Mucha Museum.

Curated artworks from the Alphonse Mucha Museum and organized a 5-month collaboration event.

Designed and deployed in-room amenities for a cohesive thematic experience.

Collaborated with the culinary team to create a special high-tea set and Mucha-inspired beverages.

Built a commission structure around the sale of artwork, merchandise, thematic rooms, and food & beverage offerings.

Enhanced guest engagement with a unique, art-themed experience.

Increased revenue through diverse channels: artwork sales, merchandise, thematic rooms, and F&B.

Achieved a mutually beneficial partnership for the Estate of Mucha and hotel property owners.