Platypus Group, Singapore
We built a strong brand identity and scalable ecosystem for Platypus Restaurant Group, leading to the successful establishment of 18 outlets and the creation of new brands and cloud kitchen concepts, supported by a robust franchise program.
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Needed to establish a cohesive brand and menu design.
Required a strong brand identity, marketing strategy, and professional photography.
Sought to create new brands and cloud kitchen concepts.
Aimed to expand rapidly while maintaining scalability.
Needed a franchise program with strong SOPs.
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Developed a distinctive brand identity, cohesive marketing strategy, and high-quality photography.
Created new brands and cloud kitchen concepts to diversify offerings.
Established 18 outlets within 8 years of operations.
Designed multiple concepts with scalability in mind.
Built a scalable ecosystem of processes to support growth.
Developed a comprehensive franchise program with robust SOPs.
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Successfully established a recognizable and attractive brand and menu design.
Enhanced brand visibility and customer engagement through strategic marketing and photography.
Diversified the group's offerings with new brands and cloud kitchens.
Expanded to 18 outlets within 8 years.
Ensured scalability through well-designed concepts and processes.
Enabled further growth and consistency with a strong franchise program and SOPs.