Mr BArker, Singapore
Pivot & Partners was commissioned by Neo Group and Lavish Catering to launch Mr. Barker, a new e-commerce brand offering premium BBQ boxes. Our team developed the brand, conducted professional photography, and built the e-commerce platform, positioning Mr. Barker to appeal to discerning BBQ aficionados.
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Neo Group and Lavish Catering sought to enter the e-commerce space with a high-quality BBQ box concept that would stand out in a competitive market. They required a comprehensive branding solution that could effectively capture and convey the premium nature of the product.
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Our approach encompassed creating a strong brand identity for Mr. Barker, including logo design, visual branding, and an optimized e-commerce website tailored for user-friendly experiences. We also engaged in high-quality food photography to visually appeal to potential customers and provided expert menu suggestions and balancing to ensure culinary excellence.
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The launch of Mr. Barker marked Neo Group's successful entry into the e-commerce sector, quickly establishing itself as a preferred choice for premium BBQ enthusiasts. The strategic branding and tailored e-commerce solutions significantly enhanced the brand's market presence, leading to robust sales and a strong customer base. Mr. Barker is now recognized as a top-tier provider of BBQ experiences, setting a high standard for future e-commerce ventures within Neo Group.